Background: Positive Approach is a successful, fast growing company providing bespoke sales training courses. They required Lexinc's help in devising and implementing innovative marketing strategies to capture new customer segments. They also needed a Customer Loyalty strategy as they recognised that during these tough times retaining their key customers was more essential than ever.

The Results: ''Lexinc's Marketing Consultants provided a comprehensive assessment of the external market opportunity, and helped us to define and articulate our competitive strengths and points of differentiation. With this insight they then delivered an innovative Marketing strategy including establishing Partnerships with relevant Trade Associations which resulted in us capturing greater market share through previously un-penetrated customer groups. These Partnership set up by Lexinc have helped to increase our bottom line sales by 46% and given us the confidence in the future to explore further 'untraditional', innovative marketing channels to reach our target segment.

Lexinc also helped us to devise a comprehensive Customer Lifecycle Management strategy, that included a monthly customer e-newsletter and a reward programme for our high value customers.

As a result of Lexinc's support we have already seen an increase in customer satisfaction, loyalty and increased business from our customer base'
'. (Managing Director, Positive Approach)

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