Background: Mygoldmine is fast becoming the biggest online Gold Dealer in the UK. This innovative company was set up by two entrepreneurs to help consumers beat the credit crunch by buying scrap Gold for competitive, fair rates. They called upon Lexinc to help devise an end to end Marketing strategy in order to raise their profile, and ultimately gain market share in this highly competitive industry.
The Results: ''Lexinc was able to quickly pick up on the needs of our business to devise an end to end marketing strategy that enabled us to get the maximum return from our budget. They initially helped us to define our target segment and unique value proposition, they then put in place a cost effective, marketing campaign including Direct Mail, a selection of print ads, and an ongoing web optimisation strategy.
This helped raise our profile and the results speak for themselves...our customer base has practically doubled, resulting in an increase in revenue of 80% on the previous quarter. We owe these results largely to Lexinc's fantastic support, and the creative marketing strategy they implemented.
We look forward to working with Lexinc again''. (Managing Director, Mygoldmine)